Cultural Sociology seeks to find the deepest, most resonant, human data available to a researcher. Inspired by the methods anthropology and the theoretical rigor of sociology, Cultural Sociology translates the richest details of the social world into deep, useful insights.
Stephanie is a Cultural Sociologist. She specializes in combining digital research with immersive qualitative research that reveals the nuances of any consumer market.
Stephanie's expertise is particularly well-suited to generating insights for the following industries:
Tourism and Travel
Food and Drink
Natural, Health, and Vegetarian Products
Healthcare and Pharmaceuticals
Health and Beauty
Stephanie is a qualitative research specialist, including the following methodologies:
In Depth Interviews (IDI's)
Telephone Depth Interviews (TDI's)
Online Bulletin Board
Digital Community Research
Online Focus Groups
Archival and Historical Research
Stephanie can reliably provide additional services such as:
Political Research Consulting
STEPHANIE ALAIMO, SOCIOLOGIST
As a Qualitative Market Researcher, Stephanie has worked as a research designer, ethnographer, online focus group moderator, interviewer, video interviewer, insight generator, and analyst. She is especially fond of studies that combine in person and online methodologies in order to maximize insight potential.
Relying on her international training as a sociologist, Stephanie is skilled at research design. Most importantly, she helps clients ask the right questions. She specializes in health insurance and patient experience, dining, travel and tourism, and Millennials. Mobilizing unique skills from her doctoral work, she especially enjoys working with Insight Communities, performing Social Media Research, and designing longitudinal studies.
Stephanie is an active member of the QRCA, and attends conferences frequently.
Stephanie is based in Nevada City, California, and St Petersburg, Florida.
ABD and currently completing her PhD in Sociology at the University of California San Diego, Stephanie has extensive theoretical as well as practical knowledge of the qualitative methodologies most effective at uncovering insights.
DISSERTATION - CULTURAL AND POLITICAL SOCIOLOGY
Her PhD dissertation focuses on the success and failures of health policy campaigns in the United States and France. She examines the emotional, political, rhetorical, and ideological resonance of TV and print ad campaigns both for and against health policy proposals.