Cultural Sociology seeks to find the deepest, most resonant, human data available to a researcher. Inspired by the methods anthropology and the theoretical rigor of sociology, Cultural Sociology translates the richest details of the social world into deep, useful insights.
Stephanie is a Cultural Sociologist. She specializes in combining digital research with immersive qualitative research that reveals the nuances of any consumer market, use scenario, or need state.
Stephanie's expertise is particularly well-suited to generating insights for the following industries:
Tourism and Travel
Food and Drink
Natural, Health, and Vegetarian Products
Healthcare and Pharmaceuticals
Health and Beauty
Stephanie is a qualitative research specialist, including the following methodologies:
In Depth Interviews (IDI's)
Telephone Depth Interviews (TDI's)
Online Bulletin Board
Digital Community Research
Online Focus Groups
Archival and Historical Research
Stephanie can reliably provide additional services such as:
Political Research Consulting
STEPHANIE ALAIMO, SOCIOLOGIST
As a Market Researcher, Stephanie has worked in diverse verticals, from healthcare and pharmaceuticals, CPG, financial services, millennials, dining, technology, and sensitive topics such as aging, death, and poverty. She has conducted extensive IDI's, online communities, and focus groups. She is an ethnography specialist with a passion for ethnographic films.
Stephanie began her research career in 2009 as a volunteer data analyst and ethnographer at a legal clinic in San Diego. After a moment as an academic research assistant, she found her passion for market research. Since 2014, she has worked in many market research roles, with a special focus on designing and interpreting the results of foundational research. Stephanie has taken a strong interest in behavioral science, and incorporates behavioral science theories into her analytical work frequently.
Stephanie is an active member of the QRCA, and attends industry conferences frequently. She expects to have completed her PhD at the University of California, San Diego by 12/2018. Her dissertation examines how cultural values inform health policy in the United States and France.
ABD and currently completing her PhD in Sociology at the University of California San Diego, Stephanie has extensive theoretical as well as practical knowledge of the qualitative methodologies most effective at uncovering insights.
DISSERTATION - CULTURAL AND POLITICAL SOCIOLOGY
Her PhD dissertation focuses on the success and failures of health policy campaigns in the United States and France. She examines the emotional, political, rhetorical, and ideological resonance of TV and print ad campaigns both for and against health policy proposals.